DreaMM logo


Do you have a cool, tasty food idea you want to pilot? Maybe a new sustainability concept you want to test out? What about an amazing entertainment offering or a community-based cultural startup? Do you have a great idea? We want to help you make it happen.

Come and pitch your ideas for a chance to join our MMovement and turn your DREAMM project into REALITY!

If selected, you will get to develop your projects with our TeaMM and go through our MM incubation programme, which includes:
  • Tailored mentorship and support from our TeaMM
  • A chance to spend 3 months in the MM incubation shack in one of our Markets
  • An opportunity to become a full-time TeaMMate at Mercato Metropolitano
  • Financial support packages including capital to kick-start your idea


Many thanks to the  Peabody Community Foundation who will be supporting two new food businesses with packages worth £4000 per business, plus access to extended funding and support.


what do you need to do to participate?

Step 1: Create a 30 – 60 second video with a short written description, explaining what your dream idea is and how you imagine developing it with MM.

Step 2: Share your video and short description on Instagram** or Twitter** with the hashtags #DreaMM2020 and #JointheMMovement until the 15th of May. 

Step 3: Wait for the Team at MM to select the top 10 dream ideas (with help from public voting!) that will move on to the online “DreaMM Pitch Day”, in May (date to be announced soon).


**if you do not have access to any of these platforms or are having difficulties with creating your video application, please email dreamm@mercatometropolitano.com and we will upload them for you onto our channels or come up with another suitable solution.


what are we looking  for?

As our MM Markets are expanding in both the UK and Internationally, we need both food & non-food businesses, that are aligned with our Vision & Values, to join our MMovement and grow with us.

Examples of the type of businesses MM are interested in hearing from include:

Innovative Business Concepts

Both food and non-food concepts, including retail offerings, creative businesses, cultural concepts, food stalls, musical concepts, etc.

Sustainable Business Projects

 Innovative agro-economic projects, smart agriculture ideas, innovative recycling methods, forward-thinking waste management solutions etc.

Community Initiatives

 Businesses involved in community initiatives or keen to take part in them, local organisations keen to set up community partnerships, organisations with ideas for community programmes. 

Service Entrepreneurs

Repair shops, fitness professionals, translators, handymen, shoe menders, hairdressers, seamstresses, health professionals etc.

Businesses we’ve helped grow:


A refugee-led start-up sharing the culinary traditions of the Silk Road that we helped to grow and run their own business independently.

German Kraft

A craft brewery rooted in German tradition, bringing authentic German style beers served fresh on-site.


A hydroponics farming project growing the freshest and most delicious greens for London chefs.


A music production and artist management consultancy creating live events and growth opportunities for up-and-coming artists.

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A young Urban Farming Company trying to convert unused spaces into farms, to produce as much food as possible within the city limits.

Backyard Cinema

A roaming, theatrical, cinema with independent roots.

The online “Dreamm pitch day”

The whole event will take place online, in May (date to be announced soon). 

If invited to the online “DreaMM Pitch Day”, you will be allocated an individual 20-minute slot and will have the opportunity to present your dream pitch however you choose: using a PowerPoint presentation, a video, a talk, or, think completely out of the box. It’s completely up to you! All we ask is that pitches are kept short, to a maximum length of 10 minutes, leaving another 10 minutes for questions from the MM panel.

The MM Team will be evaluating your proposal using the following questions:

Main questions

• Does your project or initiative fit within our MM culture?

• Does your project or initiative improve the world in some way?

Supporting questions:

• Is there originality in the proposed project or initiative?

• Is there clear potential for development? 

• Is the proposed project or initiative in line with our vision for good food, sustainability and bringing value to communities? And if yes, how?


My name is Andrea Rasca. I have always loved markets and eating well. Nothing makes me happier than sharing a meal with my family and friends, laughing and eating together.

I started MM, my idea of an urban food market, to put real food back into our cities. In MM, you can buy bread made by bakers, eat food cooked by independent business owners and buy produce from artisanal makers. In a lively and warm atmosphere where communities are connected and people spend time chatting and talking to one another.

Our vision is for MM to be more than a market. We aim to create a vibrant MMovement with a vision towards good food, building communities and promoting sustainability, in everything we do. The ultimate

DreaMM for us is to make nutritious and affordable food available to everyone.

Thank you for joining our MMovement.

How It All Began


MM is much more than a food market; it’s an urban destination and a community space. We create responsible approaches to producing and consuming food and build communities through a diverse range of events, workshops and cookery lessons.

We are launching our DreaMM incubator to support entrepreneurs and incubate start-ups to break down barriers and build a thriving economy. As our Markets are expanding, we are looking for new people, businesses and initiatives who share our values to join our MMovement and bring their dreams to life!

Our MManifesto

Our MMovement is driven by a vision for good food, community and sustainability. This is our MManifesto.

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Terms and Conditions

i. By uploading your DreaMM participation video to social media with the hashtag #dreamm2020 and associated hashtags, you consent to allow your entry and basic information to be shared by MM for internal and external use with Peabody and other third parties, for the purpose of promotion and continuation of the DreaMM incubator programme.

ii. The DreaMM Pitch Day and incubation programme are subject to cancellation or rescheduling at MM’s discretion and depend on current Covid-19 developments and any other restrictive measures. 

Join the MMovement

MM is inviting people, companies and policymakers across London, the UK and the world to join the movement to change food culture in the country. This is an open invitation for people who believe in:

Healthy, sustainable, living food made with rural, artisanal practices

Supply chains that prioritise quality over price and make good, healthy food available

The importance of community in cities across the world, starting with London