In 2018, MM launched the German Kraft Brewery onsite at Mercato Metropolitano in Elephant & Castle.
The business was launched by Felix Bollen, and his friends Michele Tieghi and Anton Borkmann, who wanted to bring authentic fresh German beer to London. Its malts are sourced from a 400-year-old Franconian brewery and malthouse, Steinbach Bräu. German Kraft uses innovative distillation technology that allows it to transform hard London tap water into pure soft brewing water.
As is the case with all of Mercato Metropolitano’s trading partners, GermanKraft prides itself on its sustainable credentials and to date, it has saved over 17000 kg of plastic by selling all by serving beer exclusively from tanks and refillable steel kegs. By selling beer directly to consumers the micro-brewery cuts out the need to package and transport its beer, vastly reducing its carbon emissions and has so far cut its carbon footprint by 73%.
Its bespoke distillation process creates water with the same minerals that you would find in Franconia, whilst ensuring consistent, high quality brews that are unfiltered, unpasteurised and without additives or preservatives in accordance with the German Purity Law. Waste heat from the brewing is ‘recycled’ in the distillation process and surplus water is served as drinkable mineralized water, served in reusable glass bottles.
MM is inviting people, companies and policymakers across London, the UK and the world to join the movement to change food culture in the country. This is an open invitation for people who believe in:
Healthy, sustainable, living food made with rural, artisanal practices
Supply chains that prioritise quality over price and make good, healthy food available
The importance of community in cities across the world, starting with London
KEEPING THE COMMUNITY GOING
Our Elephant & Castle and Mayfair food markets are temporarily closed.
However, in line with our business focus on our communities, we will operate the Deli/Market in each of the sites from 9am to 9pm, where local residents will be able to buy general groceries (take away only).
We wish all our community members, visitors and their families the best health and wellbeing during this unprecedented time and we are confident that the UK will be back in shape very soon. Thank you for continuing to support us!
Chief Executive Dreamer