MM is a movement of everything that is natural and sustainable, ensuring access to nutritious and adequate food for everyone. Ours is a movement of artisans and people passionate about seasonal produce, natural food, community inclusion and the preservation of the environment.

We bring together natural, traceable and unadulterated food, presented on recycled, simple and natural serving-ware. The focus is on the products, artisan producers and customers rather than on luxurious settings, creating the first truly sustainable and inclusive community markets.

The FarMM

The FarMM is a non-partisan think tank that aims to revolutionise and re-engineer our food system through the development and implementation of innovative technology, research and policymaking that addresses food security, sufficiency, sustainability and traceability.

The FarMM is responsible for all environmental and social activities, which includes:

  • Running all of MM’s community engagement programmes
  • Developing all of MM’s sustainability, recycling and waste management programmes
  • Operating part of the MM’s space to incubate and develop innovative concepts of urban farming and circular economy such as hydroponic systems, urban gardening and mushroom farms which use spent coffee grounds.

Our MManifesto

In 2018 we developed the MManifesto in advance of our second anniversary, to define ourselves as a movement, what we advocate for and how we work towards common goals for our community.

The MManifesto promotes shared values and collective action towards a more sustainable future for all.



People have an absolute right to food. This means every individual should have physical and economic access at all times to sufficient, adequate and culturally acceptable food that is produced and consumed sustainably, and that ensures food for future generations.

We believe that people, not big corporations, should be at the heart of our food systems. This requires a shift from our current market-driven food system to a rights-based, democratic and participatory approach to food-making policies. We believe that this system will create scope for good, natural, artisanal, local and, when possible, organic food production to proliferate.



We should work with the environment, not against it. Only this will ensure a bountiful supply of healthy, natural food. This means eliminating everything that harms the environment, such as plastics, carbon emissions and waste. It also means promoting activities that help mother nature, such as the consumption of seasonal fruits and vegetables and the spread of urban gardens that enrich biodiversity. We believe that circular economy concepts such as recycling should play a key role in helping save the planet.

We believe in healthy, balanced diets based on food that is natural and simply prepared. This means that every product should aim to have no more than five ingredients and that every ingredient should be easy to understand. The basic rule is: if your grandma can’t understand the ingredients, don’t eat it. If you can’t understand the ingredients, don’t even touch it.



We’re creating a community of people that share a passion for food as a catalyst for change. We believe that sharing food creates social cohesion, and in doing so sustainably, helps urban and rural communities grow stronger, while helping Mother Nature thrive. This intense focus on food as a catalyst for change has resulted in the revitalisation of neighbourhoods and community spirit.

We want to protect small-scale artisanal food production as a fundamental pillar for delivering adequate food. This means helping small scale farmers and food artisans earn a dignified living from their craft, so that future generations can a enjoy a rich variety of food and rural communities can flourish.


We want to teach people to value food from a young age by involving them in food cultivation, preparation and consumption. People from all walks of life should have practical planting and cooking skills, as well as the ability to participate in decisions to improve the food system.

Thought Leadership

The MM Movement aims to change food production, processing and consumption, maintaining that large distribution and retail chains need to change their approach to food and consumers need re-discover the benefits of natural and non-processed food.

Here you can read the latest leadership thoughts on key issues in this space from us and our aMMbassadors around the world.


We are a movement and a movement needs committed people to keep moving. Anyone can sign-up to be part of the MM Movement at different levels and join our aMMbassador from around the World who have committed to the ideals MM believes in.

valeria amos

Baroness Amos

Diplomat, former UN Under-Secretary-General for Humanitarian Affairs and Emergency Relief Coordinator

ann grant

Ann Grant

Former diplomat and British High Commissioner to South Africa

Haruo Iwasaki

Haruo Iwasaki

Mercato Metropolitano, Japan aMMbassador

paul lindley

Paul Lindley OBE

Founder, Ella’s Kitchen; Chair, London Child Obesity Taskforce

alex macdonal

Alex MacDonald

Mercato Metropolitano, Lisbon aMMbassador


David Savino

Public relations professional, former business journalist and TV news producer

paolo taticchi

Dr Paolo Taticchi

Principal Teaching Fellow in Management and Sustainability, Imperial College Business School

iqbal wahhab

Iqbal Wahhab OBE

Founder, The Cinnamon Club and Roast; High Sheriff of Greater London

Join the MMovement

MM is inviting people, companies and policymakers across London, the UK and the world to join the movement to change food culture in the country. This is an open invitation for people who believe in:

Healthy, sustainable, living food made with rural, artisanal practices

Supply chains that prioritise quality over price and make good, healthy food available

The importance of community in cities across the world, starting with London