MM is a movement of everything that is natural, unsophisticated and sustainable, to guarantee access to nutritious and adequate food to everyone. Ours is a movement of artisans and people passionate about seasonal produce, natural food, community inclusion and the preservation of the environment.

We bring together natural, traceable and unadulterated food, presented on recycled, simple and natural serving-ware. The focus is on the products, artisan producers and customers rather than on luxurious settings, creating the first truly sustainable and inclusive community markets.

The FarMM

The FarMM is a non-partisan think tank that aims to revolutionise and re-engineer our food system through the development and implementation of innovative technology, research and policymaking that addresses food security, sufficiency, sustainability and traceability.

The FarMM is responsible for all environmental and social activities, which includes:

Running all of MM’s community engagement programmes

Developing all of MM’s sustainability, recycling and waste management programmes

Operating part of the MM’s space to incubate and develop innovative concepts of urban farming and circular economy such as hydroponic systems, urban gardening and mushroom farms which use spent coffee grounds.

Our MManifesto

In 2018 we developed the MManifesto in advance of our second anniversary, to define ourselves as a movement, what we advocate for and how we work towards common goals for our community.

The MManifesto promotes shared values and collective action towards a more sustainable future for all.


People have an absolute right to food! Every individual should and must have physical and economic access, at all time, to sufficient, adequate and culturally-acceptable food that is produced and consumed sustainably and that ensures availability to future generations.


We believe that people — not big capital — should be in control of the World’s food system. This requires a shift from our current market-driven system to a rights-based, democratic and inclusive approach to food policies and practices. We believe that this system will create scope for good, natural, artisanal, local and organic food production to proliferate.


We must work with the environment, not against it! This will ensure a bountiful supply of healthy, natural and sustainable food. It will require the elimination of everything that harms the environment such as plastics, excessive carbon emissions and unnecessary waste. It will also involve promoting activities that are aligned with the natural process, such as the consumption of seasonal fruits and vegetables, the increase in biodiversity and the smart use of urban areas for farming activities. We believe that circular economy concepts, such as recycling, upcycling and re-purposing, should play a key role in helping preserve the planet.


We believe in healthy, balanced diets based on food that is natural and not highly processed. An ideal food product should aim to have five or less ingredients and every ingredient should be easy to understand. If you can’t pronounce it, you probably shouldn’t eat it!


We must create communities that share a passion for food as a catalyst for change. We believe that sharing food creates social cohesion and by doing so sustainably we can help urban and rural communities grow stronger together, while helping nature to thrive. This approach should work alongside the revitalisation of neighbourhoods and the fostering of a strong community spirit.


We must protect and expand small-scale artisanal food production as a fundamental pillar for delivering food sufficiency and adequacy. This requires helping small-scale farmers and food artisans earn a dignified living from their craft, so that future generations can continue to enjoy a rich variety of soulful food and rural communities are able to flourish in harmony with nature.


We must teach people to value food from a young age, by involving them in food harvesting, preparation and ethical consumption. People from all walks of life should have practical planting and cooking skills, as well as the ability to participate in decisions to improve the food system.

Thought Leadership

The MM Movement aims to change food production, processing and consumption, maintaining that large distribution and retail chains need to change their approach to food and consumers need re-discover the benefits of natural and non-processed food.

Here you can read the latest leadership thoughts on key issues in this space from us and our aMMbassadors around the world.

Coming Soon.


We are a movement and a movement needs committed people to keep moving. Anyone can sign-up to be part of the MM Movement at different levels and join our aMMbassador from around the World who have committed to the ideals MM believes in.

We look forward to announcing our first ever aMMbassadors in summer 2019!

Join the MMovement

MM is inviting people, companies and policymakers across London, the UK and the world to join the movement to change food culture in the country.
This is an open invitation for people who believe in:

Healthy, sustainable, living food made with rural, artisanal practices

Supply chains that prioritise quality over price and make good, healthy food available

The importance of community in cities across the world, starting with London